If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. People love to look into each others lives, which is why we all love social media. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. It is also important for you to diversify your outlets. Just pick up the phone. make an informed decision when buying or selling a house. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. And they are provided free through your Multiple Listing Service (MLS). 5 Simple Scripts For Reconnecting With Your Sphere - Inman Sample Real Estate Introduction Letter To Friends! Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Your way of handling the award was so tasteful. It's so great to get off on the right foot - this letter would do it. Good stuff, Jennifer. That is why it is important for you to pay close attention to your sphere of influence real estate agent. The 12 Best Real Estate Prospecting Letter Templates for 2023 Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Set aside one or two days a month to attend a local community or charity event. One type of ad that has been shown to be very effective is a messenger ad. Sphere of Influence. That detracts value. Dont hesitate to put this to work for you. You will be shocked with the answers youll get. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. or other gift.. That way, they know that you appreciate the referral. These include: What this means is that the current real estate market is volatile at best. Excellent blog and I'm going to share it with some new agents in my office! Why not get deep once in a while? . That way, you stay in the loop on what is happening in the local area. Send out a simple four by six postcard. Real Estate Sphere of Influence - Etsy I love your program, Jennifer. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Ask them about the dog. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. I think I would prefer that over an e-mail. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Looking forward to catching up with you soon!. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Congratulations, Lori! Date. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Unlike Twitter, Pinterest will keep driving traffic to your website. or other gift. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well I mailed them a postcard because I was afraid to pick up the phone and call them. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Sphere of Influence | Definition and Example | REthority And that's an uncomfortable idea for many of us. They better like it, or you're going to get blocked! Pay Special Attention to Those Who Matter Most 4. Real estate letters to clients samples - sphere of influence For example; Friend, Family, Acquaintance, etc. You may be under the impression that phone calls are an annoyance. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Take a breath. It's good to hear how to get it done right. How to Use Your Sphere of Influence to Build the Ultimate Real Estate But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. And time is something busy agents are short on. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. It could literally lose you millions. You can use variations of this, but the most important thing you can do is to be authentic. Take this epic SOI marketing story (again from Justin Seeby). Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. (And, Ill give you the real estate email templates, too.). Thx for sharing. That is how you can really add someone to your sphere of influence. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! If you dont know what to write, use my Event Themed Keeping in Touch Letters. I especially liked your photos of the latest outing you had at Russian River. Do you have something you could YAY-ME about to your sphere? Another excellent post. Working your real estate sphere of influence takes far more time than money, at least in the beginning. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Still not sure how to write it? You at least need to take the time and make real estate letters personal. As a result, Realtors end up going for the remaining 20 percent. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. And then you reached out via Facebook. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Its one of the oldest digital tools that Realtors have had at their fingertips. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! All because of one fundamental business driver: Authenticity. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. And remember, you are NOT selling. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Most marketing agents do fails because they don't under. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Try to do this for each and every person on your list. Howd you get into it? And this one from the Graham Seeby Group is an excellent example. That's a good letter! Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. It's been way too long since we've seen each other. This field is for validation purposes and should be left unchanged. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. After youve sent a few value-packed emails, drop in and ask for that referral. Or consider the methods of Baltimore-based broker and team leader Ron Howard. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Well done ! So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Once you feel like you have established a personal connection, ask them for a business card. Great post !! But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Pro Tip for Twitter: Always post local content with relevant local hashtags. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. There are a lot of questions that we have the ability to address for our clients. However, there is always something that feels special about holding something from your mailbox. Approximately 80 percent of all transactions are done within your sphere of influence. If you would like to submit a question just visit. Then, see if they will need assistance finding a spot that has more room. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. I think either way would be fine - whatever feels right to you. Never Stop Networking 2. Now the client is expecting Jasons call and will be much more likely to have a referral ready. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 Then, you need to make sure that you pay special attention to your ideal client. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. In todays market, there are many different lead sources you can use to grow your business. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain A form letter! Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. You may think that you are so busy that you will never have time to go to another networking event. When you target through every channel like this, you are in your SOIs brain. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Or, you may want to rent out a special menu for the evening. How to Nurture Your SOI (+ Free Templates! 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Share your reason for becoming a Realtor. Your first thought might be My sphere of influence? We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! They got 34 percent from repeat business. All that I need from you is to verify that I have the correct home address and email address for you. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Theres short-term business and there is this big long-term business potential. Take Advantage of Direct Mail Marketing 6. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). The COVID-19 pandemic has changed our lives, our routines, and the way we do business. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Save my name, email, and website in this browser for the next time I comment. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Jennifer - I really needed to read this!! Its really simple. What's the reason you're reporting this blog entry? It strikes up a conversation and they start chatting with you. But the truth is, as humans, were already influencing each other all the time. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Its Brian Icenhower. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Welcome to our Marketing Mastermind series for real estate agents. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. That is why it is important for you to pay close attention to your sphere of influence real estate agent. SOI. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Youll see every single time they just as appreciative as everybody else you reach out to. Do you know anyone who might be thinking of purchasing a home in the future? One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. This helps you get rid of any old contact information that is either incorrect or no longer in use. If you show up on social media consistently, simply being there and being open is enough. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. I was just checking in with you to see how youre doing. You can use variations of this, but the most important thing you can do is to be authentic. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Part of that, Im sure, is the isolation that many are experiencing. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Here is how to create an audience. You now have a friend in real estate. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Real estate letters to clients samples help with R. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Pay Special Attention to Those Who Matter Most, 5. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Check out our tips for advertising on LinkedIn! Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Wonderful idea Jennifer and a wonderful post, and some great comments! I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). You arent a clone. Come up with a meaningful message, and hit your database with a postcard mailer. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Remind your sellers about something you did that added a lot of value for them. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. You may get another referral in the future, growing your sphere of influence. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Therefore, you should try to attend networking events, even if they are virtual. Under that simple system they end up calling everyone in their SOI twice a year. 3. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. At least if you sold them a house, you will for sure have their mailing address! Go to your business page and click at the top where it says "Ad Center.". Here's a letter recently sent out by one of my faithful readers. You made your calls and used your Realtor sphere of influence scripts. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Your email address will not be published. Yours was the best ! That said, the fact of the matter is that our SOI is where its at. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Click on where it says "Audiences" on the left side. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. If so, just be a little more intentional whenever you log on. Michael Montgomery of Rev Real Estate School. Either way staying top of mind with your list is important. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. emails to my SOI.. just can't do it. Great post. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Required fields are marked *. Your thoughts? Diversify Your Outlets 5. Dont take the cheap route if its going to come across negatively. Are you sure you want to report this blog entry as spam? Acronyms and jargon can kill your message. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Theyre a light-hearted, non-pushy way to stay in front of people. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. If you really want to make a positive impression, then you may even want to publish in these journals. A few days ago I followed a search link and saw some advice that I thought was terrible. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. You heard that right. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent.
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